Media planning Case Study Example | Topics and Well Written Essays - 250 words

Media planning - Case Study Example It will target the individuals that will participate in running or racing, it will target the sponsors and clients that need the checkups for the cervical cancers. McDougal (2015), coming with media of choice to reach such a diversified audience becomes supreme. It will need to use multiple media or one that is most used. For the major sponsors of the event, a direct and focused media such email can be used because they are helping by directly being involved in the event. For the participants that will be on the race, social media such as Facebook, website of the hospital or twitter can be used since most of the people are young and they embrace them. Foster (2012), by doing combined media approach, it become tranquil in reaching many and relevant audience making it a success. Television can also be used, though at prime time such as most watched programs and news to have the opportunity of having many who viewed