Marketing Communication Plan for Gap 360 Essay Example | Topics and Well Written Essays - 3000 words

Marketing Communication Plan for Gap 360 - Essay Example all also identify that have an influence within the external and the internal micro and macro environment in the gap travel period and the market within which they operate. The key strengths of the company are a strong management team and deep market knowledge. This is supported by a healthy knowledge of web and strong design contacts that help to build a stronger travel network. Good understanding of social networking and internet marketing supported by plenty of financials support the Gap 360’s plans. The key weaknesses for Gap 360 is the economic slowdown and the rise in the number of small competitors has contributed towards rising costs of marketing and raise the difficulty in gaining the desired speed of SEO. The key opportunities that face Gap 360 include significant opportunities to hire top talent at cheap costs because of the economic scenario. Additionally, the company also has the advantage of economies of large scale operations in competition to smaller firms that operate with high overhead costs. Quick corporate structure and strategic partnerships can speed up the growth process for the company. The few threats the Gap 360 needs t o be careful about encompass the weak economic condition that reduces the disposable income at the hands of the consumer who, in turn, reduces his spending on leisure travel. Investment shortfall and inefficiency in operations might also cause serious setbacks (Hill and Jones, 2012; Goodley, 2010). The political scenario of United Kingdom is quite stable while the company organizes travel trips to those countries which are safe for leisure and educational travel. On the economic front, the company is facing tough times due to the weakening UK economy and the financial crisis that caused it. UK spending on leisure activities has reduced and there is a huge unemployment problem. The social scenario looks favourable to support gap year travels. The trend is also emerging in other nations like Australia, which might help Gap

Management Overview Essay Example | Topics and Well Written Essays - 4000 words

Management Overview - Essay Example These approaches are preferred because companies have little control over external factors in their environment, including their competition, but have a great deal of control over internal factors within the firm. This is especially true with PLCs seeming to shorten over time, most notably in technology fields. With all this taken into account, it makes sense for organizations to focus internally to attempt to gain a competitive advantage, rather than being reactionary and responding to external factors consistently (Teece, 1997), which should help them not only get a competitive advantage in the first place but also sustain it over the long term. In this paper, the writer will attempt to analyze changes that have occurred in the field of strategic management. Dell Corporation will serve as the model for this analysis, as its business model has been praised recently due to its unique approach to markets. 1.2 Dell Computers Product Lie Spans have been shortening from some time in Dell ’s sector (computing), which obviously can create problems for a corporation in terms of creating a long term sustained advantage. This is because any advantage gained from innovation is unlikely to last more than one product life cycle, after which competitors will adapt or copy such innovations, meaning that without constant innovation, a company will quickly lag behind. This also means that a company must display excellent flexibility, and be able to change their strategic focus quickly: in Dell’s case, for instance, a weakening desktop market might be inevitable, so they would need to be able to quickly capitalize on other business such as laptops or accessories. Competition in this sector changes frequently, as new firms enter, and new technologies redefine the expectations of the consumer base. While this leads many firms to jump head first into this sector, it has also led to some existing it, when they cannot compete with their competitors, cope with external d ynamics, or maintain enough innovation to keep them competitive with their competitors in the long term. Failed companies within such organizations also frequently do not possess the necessary resources to create or maintain competitive posture: thus the problem can be viewed as both resource based and externally driven. HP, for instance, could not maintain competitive advantage in the tablet market or the PC business because of competition from firms like Apple and Google (Cellan-Jones, 2011), making the company rely solely on its printer/scanner division to stay afloat. Lawson and Samson (2011) show that competitive advantage in this field depends on organizational asset positions as well as strategic flexibility and strategic decisions; there are distinctive flavors of strategic paths that seem to lead to success in this field. This flavor touches on the way the firm is put together and operated, and has a lot to do with organizational culture including working conditions, expect ation, management systems and so on. Samson and Lawson create a definition of the dynamic corporation – which will maintain competitive advantage, which includes things like cross-functional resources and management fascilities, which spans research