Poetry Unit 2000 Essays - American Cuisine, Connacht, Galway

Poetry Unit 2000 Poetry Unit 2000 LIMERICK There once was a kid named Darren, Who's room was surprisingly barren, He had no toys, Like all normal boys, But he did believe in sharing. There once was an old man named Esser, Whose knowledge grew lesser and lesser, It at last grew so small He knew nothing at all, And now he's a college professor. HAIKU Morning light appears The new day has awoken Nature stirs and sighs Spirits haunt my dreams Skeletons muffle my screams Night as black as death EPIGRAM The days become months and those become years, Only memories remain of both joy and tears. The screams the cries and the pain, All of this goes on in one's brain. PARODY Galway Bay Maybe some day I'll go back again to Ireland If my dear old wife would only pass away She nearly has my heart broke with all her naggin She's got a mouth as big as Galway Bay See her drinking sixteen pints of pabst blue ribbon And then she can walk home without a sway If the sea were beer instead of salty water She'd live and die in Galway Bay See her drinking sixteen pints at Padgo Murphey's The barman says I think it's time to go Well she doesn't try to speak to him in Gaelic In a language that the clergy do not know On her back she has tattooed a map of Ireland And when she takes her bath on Saturday She rubs the sunlight soap around by Claddagh Just watch the suds flow down by Galway Bay. IMITATION Happy and Gay May one day I'll go back again to my homeland, If only faster time will pass away, It's been many years and now its dragging, That's the only time I'll be happy and gay. See myself drinking six doses of bourbon And then I linger about and sway If instead I could have plain water That's when I'll be happy and gay. See myself drinking doses after doses The doctor says to take it slow Well I try to speak to him about this In any possible way I know. On my back is a map of my homeland And when the day will finally arrive Ill be running and dancing and singing Knowing only the right place to survive. BALLAD Who Threw The Golf Balls In My. Friends Chowder? My friends gave a party just about a week ago, Everything was plentiful because they're not too slow, They treated us like guests and we tried to act the same, And only what happened next was an awful shame. Who threw the golf balls in their chowder? Nobody spoke so we shouted all the louder, It's a little trick but we'll catch the guys that threw, The golf balls in my friends chowder. When they were cleaning the dish of chowder, they fainted on the spot. They found a set of golf balls at the bottom of the pot. The neighbors got very mad with their eyes bulging out. They stood upon the stand and loudly did they shout. They took the balls from out of the soup and laid them on the floor. Each of us swore that we'd ne'er seen them before. They were packed up with morter and were worn to the knee. Only for what happened then it was just too sad to see. When they came to, they began to cry and shout. They had put them in the wash that day and forgot to take them out. The fellow neighbors excused themselves for what they said that night So we put music to the words and sang with all our might. Poetry Essays

The Beheading of Precious Doe

The Beheading of Precious Doe On April 28, 2001, the nude, decapitated body of a 3-year-old girl was found near an intersection in Kansas City, Missouri. Two days later her head was found nearby in a plastic garbage bag. It would be more than four years before the girl, given the name Precious Doe by police, would be identified as Erica Green. Sketches, computer drawings and busts of the child were distributed nationwide and on several television crime programs before a relative came forward and identified the victim on May 5, 2005. Mother, Stepfather Charged in Case The Precious Doe case had frustrated police for four years and had been featured on several television crime shows, including Americas Most Wanted.   In the end, police say, it was a tip from a family member that finally helped authorities identify the child and also those responsible for her death. Press reports said a grandfather of one of the principles involved came forward and provided police with photographs of Erica as well as hair samples from the child and the mother. On May 5, 2005, Michelle M. Johnson, the 30-year-old mother of Erica, and Harrell Johnson, 25, her stepfather, were arrested and charged with murder. Police said Johnson told them he was under the influence of alcohol and PCP when he became angry with Erica when she refused to go to bed. He kicked her, threw her on the floor, and left her there unconscious. Erica remained on the floor unconscious for two days, because the couple refused to seek medical help because they both had warrants out for their arrest, police said. After Erica died the Johnsons carried her to a church parking lot, then into a wooded area where the stepfather cut her head off with hedge clippers. Ericas body was found near an intersection and two days later her head was found nearby in a plastic trash bag. On December 3, 2005, prosecutors announced that they would seek the death penalty in the case against Harrell Johnson. Authorities believed that the child died while Johnson was decapitating her with hedge clippers. Cousin Sheds Light on the Abuse Suffered by Erica According to Harrell Johnsons cousin, Lawanda Driskell, The Johnsons moved in with Driskell in April 2001. Michelle Johnson helped her husband dispose of Erica by placing the dead child in a stroller as if she was asleep. Later, she told Driskell that she had given Erica to another woman to raise. She described Harrells treatment of Erica as abusive, stating that he beat her for small infractions such as crying or not wanting to eat. One day she heard a loud bang coming from childs room and for the next two days, Erica was kept in the room. The couple told Driskell that the child was sick. Michelle Johnson then told Driskell that she took Erica to live with the woman who first raised the child. Michelle Johnson Pleads Guilty   On September 13, 2007, Michelle Johnson pleaded guilty to second-degree murder of her 3-year-old daughter. In a plea deal, she agreed to testify against her husband, Harrell Johnson, who was charged with first-degree murder. In return, prosecutors agreed to recommend a 25-year-sentence for the mother of the murdered child. Precious Does Mom Testifies Against Husband Michelle Johnson told the jury that Harrell Johnson was on drugs when he kicked her daughter in the head and the child dropped to the floor unconscious. He just picked up his feet and kicked her on the side of the face. I said, What the (expletive) did you do? It shook him out of his high, Johnson said. She said she put the child in a tub of cold water, but she failed to come around. She then put her on the bedroom floor where she stayed for two days before she died. Fearing that she might be arrested on outstanding warrants, Johnson made the decision to not call for medical help. Guilty Verdict A Kansas City jury deliberated for about three hours before returning a guilty verdict. Harrell Johnson, 29, was charged with the death and the decapitation of three-year-old Erica Green, the daughter of his then-girlfriend who he married a year later.   Johnson was also convicted of endangering the welfare of a child and abuse of a child. During closing arguments, prosecutors told the jury that a guilty verdict would finally bring justice for Erica. This selfish coward made the decision to put himself before this 3-year-old childs life, said prosecutor Jim Kanatzar. Sentenced On November 21, 2008, Harrell Johnson was sentenced to life without parole.

-CER - French Spelling Change Verbs Examples

s Verbs that end in -cer, like lancer, have a spelling change before endings that begin with the hard vowels a or o. Because c followed by a or o would make a hard c sound (like in cold), the c has to change to à § (c with a cedilla) to keep the c soft (as in cell).In the present tense and the imperative, this c à § spelling change is found only in the nous conjugation: lanà §ons. It is needed in the present participle, lanà §ant, but not the past participle, lancà ©. And it occurs in the following tenses/moods: Imperfect - singular conjugations plus the third person pluralPassà © simple - all conjugations except the third person pluralImperfect subjunctive - all conjugations There is no spelling change in the conditional, future, or subjunctive.The table below summarizes just the spelling change conjugations, or you can see lancer conjugated in all tenses.All verbs that end in -cer undergo this spelling change, including  Ã‚  Ã‚  annoncer  Ã‚  Ã‚  to announce  Ã‚  Ã‚  avancer  Ã‚  Ã‚  to advance  Ã‚  Ã‚  commencer  Ã‚  Ã‚  to begin  Ã‚  Ã‚  dà ©noncer  Ã‚  Ã‚  to denounce  Ã‚  Ã‚  divorcer  Ã‚  Ã‚  to divorce  Ã‚  Ã‚  effacer  Ã‚  Ã‚  to erase  Ã‚  Ã‚  lancer  Ã‚  Ã‚  to throw  Ã‚  Ã‚  menacer  Ã‚  Ã‚  to threaten  Ã‚  Ã‚  placer  Ã‚  Ã‚  to put  Ã‚  Ã‚  prononcer  Ã‚  Ã‚  to pronounce  Ã‚  Ã‚  remplacer  Ã‚  Ã‚  to replace  Ã‚  Ã‚  renoncer  Ã‚  Ã‚  to renounce Present Imperfect Pass simple Imperfect subjunctive Participles je lance lanais lanai lanasse tu lances lanais lanas lanasses Present il lance lanait lana lant lanant nous lanons lancions lanmes lanassions vous lancez lanciez lantes lanassiez Past ils lancent lanaient lancrent lanassent lanc

Role in the meeting user needs in my placement Essay

Role in the meeting user needs in my placement - Essay Example Over time I have been able to witness that my role had been from accomplishing individual and group therapy that was set up by interdisciplinary treatment teams to carrying out assessments, revisions, as well as approval. I came to realize that for a practitioner to be successful, he or she must not only be aware of the agency policies that are applicable, the laws that are related to the intended philosophy, and the procedures of the institutions, but also the knowledge of those interventions that are the most suitable and fitting in the associated case. One such example is from my placement where the revolving door approach was tackled on a patient. In such a scenario, a user usually becomes stable for a while but then goes back at the same problem in some time. Basically, the user only gains a short term steadiness and then deteriorates to the same level as the beginning. The user in this scenario needed support as well as intervention of the highest level that tested my abilities of exhibiting the appliance of processes and techniques that were related to the required therapy. I came to realize that as a practitioner, my role was to provide my patients an approach that they can embody so that they could work towards a healthy mental treatment. A practitioner must also be aware of the biological model, the claim of which is supported by James (2009) that one must be able to understand the basic structure as well as the way a human body functions because of the fact that the human body is very important for becoming a health care professional. I also realized the importance of interpersonal relationships and was amazed to see that the main culture that is needed for treatments in the mental health is being able to make connection with various events. For example, one of my patients required a joined up approach of thinking that did the same. The treatment revolved around making sure that those events of the past that are directly related to the current situat ion of the user are brought in focus. In this way, experiences from childhood and adolescence were brought in picture that helped the user recognize the patterns forming the behavior. The whole idea behind this strategy could only be accomplished when a practitioner like me recognized the need to turn a mere treatment into a meaningful recovery. Therefore, one of the most important lessons that I have learned through my placements is that it is not just about dealing with a treatment that is presented to you, that could range from a bracket of drug abuse, depression, to stress and depression, it is also about understanding the meaning of a holistic approach that considers each individual as a person. In this way, both the practitioner as well as the individual gains a lot and thus identifying ways to recognize each action demonstrated by the user and thereby exploring the root cause. Utilizing the psychological techniques that need to be carried out must also be one of the biggest k nowledge and skill that must be used in order to meet the needs of the user. It is imperative that the professional actually listens to the user and assures them that they are being taken seriously. For example, it is being taught to us that the user must be able to recognize the presence of his or her internal world with which they would slowly learn to

Consumption of Natural Resources Essay Example | Topics and Well Written Essays - 4750 words

Consumption of Natural Resources - Essay Example The US tops consumption in natural gas, 2 oil, coffee, corn, zinc, lead, aluminum, rubber and many other resources. There are numerous ways in which this consumption rates can be illustrated. For example, a commodity like meat is consumed by almost all nations. However, consumption should be such that it corresponds with the overall population. China is therefore justified for being the largest overall consumer since they have the largest population. But when one examines the amount of meat consumed by individuals in each country, the US carries the day. It was found that this country exceeds the world average by three hundred percent. Southern Asian meat consumers fall below the world average by seventy five percent. African countries on the other hand fall below the world average consumption by fifty percent. Other products such as fish are consumed by populations depending on their availability. This is because fish is quite cheap if it is located near consumers. Maldives - which is a relatively poor country - has recorded high fish consumption rates. Even other rich nations such as Japan have high fish consumption rates because this has been part of their tradition ever since time immemorial. It should be noted that consumption rates normally indicate the extent of industrialization in any given country. Countries such as Taiwan, Korea and Malaysia are growing economies. Most of them are engaging in building projects since they are all trying to develop their infrastructure. Consequently, the latter three countries are the world's largest Cement consumers. Surveys found that these countries exceeded US cement consumption with a ratio of 2:1. On the other hand, industrialized nations like the UK consume about a quarter of the cement that the Asian countries mentioned above consume. 3 Water consumption largely depends upon the geographical location of a specific country. For instance Egypt gets most of its water from other countries that have large portions of fresh water from the Nile. Sudan is also faced with a similar situation. It does not have access to the River Nile and therefore gets most of its water from its neighbors. Other countries that also depend on their neighbors for water are Iraq and Syria. The latter countries depend on the Euphrates for survival. It should however be noted that water consumption mostly depends on the rate of development and the economic activities that go on in a country. For example, countries growing cash crops that require a lot of water are more likely to record high water consumption rates per person. On the other hand, countries that have poor infrastructural facilities are more likely to waste water resources and will therefore record higher levels of water consumption. Statistics comparing annually water consumption in a number of countries throughout the world found that a relatively under developed country such as Turkmenistan in the Soviet Union consumed five million liters per person as compared 1.8 million liters of water per person. France take up 0.65 million liters while the United Kingdom uses 0.2 million liters of water per person. 4 Some natural resources are taken up depending on the end products they can produce. One such resource is timber or forest resources. Finland has been recorded as the highest timber consumer because they are also the largest producers of paper. In light of this, it should be

Consumer Purchase Decision Essay Example for Free

Consumer Purchase Decision Essay There are many reasons that a consumer chooses a certain product. It may be that it is environmentally friendly, a great design or it might be as simple as the price of the product. As a business organization we must be able to conduct our research and decipher what is most important to our target market. The consumer buying decision process is a systematic way of looking at how a consumer makes the decision to purchase a product (any product) in a product category. In our restaurant we will determine what products they want and develop a successful strategy on how to market our products and services. As a customer in our restaurant we will have many choices available to them at a low cost. There are five steps in the consumer purchase decision that I’ll explain. Step one is need recognition which simply means that we identify what the potential customers need in our market. What kind of foods do they like and what kind of experience do they want when they go to a restaurant? Step two is searching for the product that the customer wants. We will have many avenues, such as print ads and our website, in which to market our product and inform the public of our food and services. The third step is product evaluation where the consumer gathers information on our products and services. We will have the best menu and service in our market to gain a larger market share in our area. The fourth step is product choice and purchase so it is vital that we successfully advertise and market our restaurant. We will have the best menu, greatest service and the most updated restaurant within a hundred mile radius. The fifth step is the post purchase and evaluation step where the consumer will decide whether our food and  service is worth a return visit. We will make a great impression on our customers through our delicious menu and excellent dining experience. A consumer’s buyer behaviour is influenced by four major factors: 1) Cultural, 2) Social, 3) Personal and 4) Psychological. Cultural factors include a consumer’s culture, subculture and social class. These factors are often  inherent in our values and decision processes. Our target customers are mostly young families and lower to upper middle class. Social factors include groups (reference groups and member groups), family, roles and status. This explains the outside influences of others on our purchase decisions either directly or indirectly. Personal factors include such variables as age and lifecycle stage, occupation, economic circumstances, lifestyle (activities, interests, opinions and demographics), personality and self concept. These may explain why our preferences often change as our `situation changes. Psychological factors affecting our purchase decision include motivation (Maslows hierarchy of needs), perception, learning, beliefs and attitudes. Other peop le often influence a consumer’s purchase decision. Word of mouth can be one of our biggest allies or our greatest threat in the marketing of our restaurant. We will make sure that every customer will enjoy their experience from the moment that they walk through our doors. They will be greeted when they enter and when they exit and our servers will be courteous and knowledgeable. We need to know which people are involved in the buying decision and what role each person plays, so that marketing strategies can also be aimed at these people. Understanding these behaviours as they pertain to our restaurant will help us gain a competitive advantage against all competitors in our area. Market segment is defined as the process of defining and subdividing a large homogenous market into clearly identifiable segments having similar needs, wants, or demand characteristics. Its objective is to design a marketing mix that precisely matches the expectations of customers in the targeted segment. We have effectively indentified our market segment as having fewer than ten thousand potential customers in our area with an additional five thousand from outside our area such as truck drivers and customers passing through. Our town has consistently been moving to a younger crowd (Generation X) so our fresh new look and our website should appeal to this younger generation. This market also values environmentally friendly products so we will utilize environmentally safe products in our restaurant. The majority of our market are family oriented so our family style menu and restaurant will be very appealing to our customers. We understand that the  customer has a process that they u se to determine where they want to dine. With our excellent customer service, great new menu and low prices we will gain their loyalty and get them back through our doors. Our customers are always number one and our customer service will be second to none. There are many options to dine in our area but we will set ourselves apart from the competition.

A Sistine Chapel of My Own :: Personal Narrative Religion Essays

A Sistine Chapel of My Own I was almost God, that day. I was away from the world, looking down upon it, or out at it, from a different place, a place not of it. The world looked peaceful, what I could see of it, lying there in the summer sun, but I saw it as one might see a distant galaxy through a telescope. A world was there, a complex world, perhaps a busy world, possibly even a world that could turn violent—but I was not of it. I was detached, beyond it, above it—an interested observer. The year was 1935, and I was eleven, a boy growing up on a South Dakota farm. This epiphany had an unpretentious setting—our outhouse, which was set back into some trees about a hundred feet northwest of the house. I was sitting there in the darkened interior when I noticed a nail hole through the door in front of my face. By putting my eye up close, I could squint through the hole and see outside. The scene itself was unremarkable—the nearby trees, our house, a large white structure with a hip roof, the garden, the hog yard and the road in the distance. But I was, strangely, not a part of it. It gave me a feeling of exhilaration—of awe. I was away, in some distant place. A higher place. I have tried to explain this experience to myself, but never with complete success. What I was looking at was something I saw every day, and something I could have seen better if I had just opened the door and stepped outside. The scene was as ordinary as anything could be, it would seem bleak to any modern viewer, just a typical summer day on an austere South Dakota farm in the Dust Bowl era. The feeling didn't even particularly relate to the scene itself; the view in another direction would have served as well, I think. But the nail hole was essential to the experience, as was the room, and being alone there. Being alone in that small, dark space allowed me to separate myself from the world. Perhaps no one knew I was there; perhaps no one even knew there was such a person as me; perhaps I really wasn't even a person of the ordinary world—my usual awareness of self seemed to diminish or disappear in there.

Black Panther Party during the 1960s Essay

The Black Panther Party was a left-wing organization founded in 1966 for the defense of African Americans (Katsiaficas, and Cleaver 3). It was founded in Oakland, California by Bobby Seale and Huey Newton and would go on to gain fame all over the United States for its deep commitment to defend the rights of the African American population as a minority group (Katsiaficas, and Cleaver 3). For the decade it lasted, the Black Panther Party was able to tackle one of the most pertinent issues of the time: Racism. In this essay, I seek to explain the role the Black Panther Party, whose initial objective was to defend African Americans from police brutality, played in American society in the 1960s. Black Panther Party began as a result of a prior history of activism where African American opinion leaders were pushing for equality and an end to racial prejudices and police brutality (Katsiaficas, and Cleaver 71). African Americans had for long demanded that authorities address the issues that were affecting them as a minority in the American society. The Black Panther Party the discipline and calmness preached by renown African American activist Malcolm X to become the heroes of the African American cause (Smethurst 21). The party symbolized self determination and pride, and initiated programs aimed at educating African Americans politically as an attempt to achieve a revolution in diction, the free spirit and commitment to the cause. It became a symbol of African American culture and even had an impact on fashion. The Black Panther Party, through its Ten Point Program, was able to grasp the attention of the authorities and the American public about the issues that were affecting the African American community (Katsiaficas, and Cleaver 76). It gave an outcry about the oppression that was perpetuated against members of its target community and their lack of control in the political and social institutions that were meant to serve them. The party also petitioned the government and demanded it honors its obligation to provide employment or guarantee an income for all people (Katsiaficas, and Cleaver 76). The other demands in the Ten Point program included a call to end economic exploitation of the African American and other minority communities and the honor of the promise for forty acres of land and a mule that had been made 100 years earlier as reparation for slavery (Jones 177). The party also demanded better housing to be made available in African American neighborhoods failure to which the land should be made cooperative land so that African Americans could build their own decent housing. The Black Panther Party managed to petition authorities about the poor quality of educational infrastructure in African American neighborhoods as well as pushing the agenda for free healthcare for impoverished Americans (Jones 179). Police brutality was rampant in those days, targeting African American and Hispanic men. The Black Panther Party wanted an end to all this; and through sensitizing the public, it helped create an awareness and knowledge of human rights which was later to become instrumental in later activism (Smethurst 26). The Black Panther Party followed the ideals of Chinese revolutionary leader Mao Zedong as he outlined them in his manual, The Little Red Book, to orchestrate economic and social awareness campaigns among African American people through what it called Survival Programs (Katsiaficas, and Cleaver 81). Through these programs, it fought drug abuse and rehabilitated drug addicts, organized free medical clinics and offered emergency response and ambulance services. In addition it founded the Inter-communal Youth Institute with Ericka Huggins as the director to demonstrate how African American youth must be educated so that they would be empowered politically and economically (Katsiaficas, and Cleaver 81). There were also other programs, most of which had an impact on live in areas where the party was operational. The Black Panther Party had an impact on the political landscape during the time it existed. The party assumed the role of teaching African Americans their political rights and their guarantees as legal American citizens to basic human rights, individual freedoms and liberties (Jones 178). To be more effective, it briefly combined efforts with the Student Non-violent Coordinating Committee which was headed by Stokely Carmichael who later renamed himself Kwame Ture in line with his Pan African ideals (Jones 178). This was just after it was founded. In the year 1967, the Black Panther Party organized a street march in which many African Americans were involved in a procession to the California State Capital to oppose a proposed directive to ban the carrying of loaded weapons to public places (Katsiaficas, and Cleaver 81)). The panthers (members of the party) had already begun exercising that right; and on this procession they all carried rifles. The Black Panther Party sought to empower African Americans politically; and having garnered widespread support from African Americans and other sympathizers, its Minister of Information, Eldridge Cleaver ran for president in the 1968 presidential elections (Katsiaficas, and Cleaver 85). The party made a bigger impact than its opposite, the White Panther Party. Its biggest role was perhaps in the human rights movement. Even though the party lasted for only 14 years, it left a lasting impression on the struggle for rights and equality, and its ideals of community service are still present in many African American communities today. Works cited Jones, Charles. The Black Panther Party (Reconsidered). Baltimore, MD: Black Classic Press, 1998. Katsiaficas, George, and Cleaver, Kathleen. Liberation, Imagination and the Black Panther Party: A New Look At The Panthers and Their Legacy. New York: Rutledge, 2001. Smethurst, James. The Black Arts Movement: Literary Nationalism in the 1960s and 70s. Chapel Hill, NC: University of North Carolina Press, 2005.

Critical Book Review of “Fast Food Nation” Essay

In this essay, an attempt is made to critically review the book, â€Å"Fast Food Nation† which deals with the process of emergence of fast food culture in America leading to significant social changes. Analysis The meticulously researched book â€Å"Fast Food Nation† is written by the journalist Eric Schlosser. The author devotes much attention to unhealthy fast food, labor violations, and many cases of food poisoning. The author gives information regarding the process of emergence of fast food culture in America; the health issues related to fast food culture, and the government regulations regarding the fast food. In this book, the author demonstrates the ugly side of American food culture. According to the author of this book Americans spend more on fast food than on books, movies, etc. In 2001, Americans have spent $110 billion on fast food. There are 43000 meatpacking workers. Fast food industry spends $3 billion to attract the young people to the fast food centers. The author states that every American consumes three hamburgers and four orders of French fries every week. He says that the social price of fast food has neglected the traditional American values. The attempt of the author is to argue against the consumption of fast food by the Americans. He obtained information through fieldwork and by interviewing different categories of workers involved in fast food production. The author argues that the main reason for opening so many fast food centers was to attract large number of people to the fast food culture. This is a part of the capitalist agenda since the fast food centers have increased the capital of the owners of these centers. Due to this, few corporations have dominated the fast food business in America. The author does not hide his distrust regarding the fundamental principles of the capitalist system. He has given information regarding the economic strategies of the capitalists in popularizing the consumption of fast food among the American youth and other sections of American society. The book also gives information regarding the problems faced by the teen-aged workers who were paid low wages. The author mentions that one out of every eight worker in America is employed in McDonald. McDonald’s hire nearly million people a year. However, they work under dangerous working conditions. It is mentioned that three companies master 80 percent of US demand for frozen fries. The author visited the slaughterhouses and comprehended the potential health hazards both to the workers and the consumers. He mentions that each year one in three workers go to doctor due to problem with their stomach. The author gives the information that two thirds of fast food workers are under 20 and most of them work 12 hours shift. To demonstrate his argument the author has used the examples, logos from the companies such as MacDonald’s. The fast food culture has few negative impacts on the health and society of America. For instance, this has increased the problem of obesity. These restaurants use items such as potatoes and cattle to produce the popular food. The use of items such as oil and method of production of meat has increased the problem of obesity in America. Obesity in the recent years has emerged as the one of the most severe social and health problems among the American youth. Thus, fast food culture can be considered as one factor leading to this problem of obesity in America. However, the author has neglected the role of consumer while discussing the growth of fast food culture. The author points out the need for government regulations to curb the freedom of multi national companies in imposing their capitalist agenda on the people. The fast food mostly produced and consumed by the younger generation are not healthy. Regarding the health hazard, the author refers to E. coli and salmonella infection. The author blames the politicians for taking money from agri business capitalists, which has increased the number of fast food restaurants throughout America. The author has urged the readers that they should run away from the fast food in order to maintain their health. The fact that fast food culture is becoming popular indicates the emergence of significant changes in the American society. The fast food centers have on the one hand created health problems, and, on the other, they have led to changes in the social values among the American youth. The author says that everyday one-quarter of adult population in America visit fast food centers. Although people are aware of the bad effects of the fast food, still fast foods have not lost their popularity. Thus, the author does not give clear explanation regarding the reasons for the popularity of these fast food centers. However, the author, by the use of statistics, symbols, and examples has succeeded in arguing against the monopoly of few companies in fast food business. He has demonstrated the negative impact of fast food on health and society of America. Those who read this book would not send their children to the fast food centers. Conclusion The book â€Å"Fast Food Nation† has convincingly proved that fast food culture has led to problem of obesity and affected the workers and health of consumers of fast food. This also demonstrates that the nature of changes that would emerge in the future American society.

Tom Cruise Essay Example

Tom Cruise Essay Example Tom Cruise Essay Tom Cruise Essay Tom Cruise was born on 3 July 1962, Syracuse, New York, USA.Originally, Cruise wanted to become a Priest at the age of 14, an ironic concept, compared to what his true career was to become.If you were to hear the name Tom Cruise, two words would generally come to mind, these words being Small and Scientology.Fortunately for Cruise, the latter term brought his fame up a level, not altogether in a positive way however.An example of this is in 1992, where, in an interview, Cruise claimed that Scientology has cured his dyslexia. More information on Cruises fame through Scientology can be found in Chapter 2.In 2006, Cruise, married Katie Holmes (his 3rd wife), however after finding his new love, he appeared to become deluded into thinking he had more public power than he actually did, shown in the Oprah scene. More information on the Oprah scene can be found in Chapter 3.2 ANALYSIS OF FAMECruises recognition came at the age of 21, in the film Risky Business.From then, he went on to Top Gu n where he came to fame in 1986. See Chapter 4.1 for in-depth analysis of Top Gun.Just 2 years later, Cruise appeared in the light-hearted drama Cocktail, where Cruise received his first nomination for a Razzie award in 1989. This will have boosted his fame furthermore, and, just at the age of 27, Cruise had appeared in 3 big hits.In 1992, Cruise appeared in A few good men, where he received a Golden Globe and MTV nominations. The Golden Globe would have brought Cruise massive respect from fellow actors, and, critics. Once more, Cruises fame was rising.12 years later, Cruise appeared in Vanilla Sky, a film, different in genre, compared to the typical action related films he usually partook in.Overall, Cruises career as an actor brought him fame, fortune, fans and finally, formidable flagging in terms of his publicity.However, his fame, combined with good acting certified him to be nominated for 3 Oscars, and caused his to win an impressive 40 nominations.3 POWER OF PUBLICITYOver tim e, Cruise has displayed several ways of publicising himself, be it positively, negatively, on purpose or just by coincidence.An example of Cruises negative self advertisement is The Oprah Scene.In 2005, Cruise professed his love for Katie Holmes upon his appearance of the Oprah show. His behaviour of jumping up and down on the couch and repeatedly hitting the floor, in the way to express his devotion for his new partner, was seen by almost everyone, as over-the-top drama. This is a classic example of a celebrity overusing their power, of which Cruise imagined he had a great deal of.Onto another topic, Cruise, seemingly inadvertently, leaks a video of him talking about his passion for Scientology.The video released on January 15, 2008, shows Cruise being interviewed, with the ironically background music from Mission Impossible playing in the background, denoting his action filled persona.4 FILM TRAILER ANALYSISIn this Chapter, I will analyse two separate films.The two films I am goin g to analyse are Top Gun and Vanilla Sky.The images above show two very juxtaposing films where, between a period of time, Cruise differentiates his genres in acting From action in Top Gun, to romance in Vanilla Sky.4.1 TOP GUNIn May 1986, Cruises big hit was released. Top Gun became the highest grossing film of the year, taking in $354 million in worldwide.Cruise plays the heroic marine pilot, a seemingly Perfect Fit role for him. Personally I believe this to be rationalised by his real life cocky mind-set.The TrailerThe trailer creates an atmosphere of fast beating action, shown by the quick-burst cuts/edits.The aspect of romance is partly shown in two parts. Firstly it is shown in the silhouette image of Cruise and his partner kissing, and again, where his partner his helping him to decide upon a perceptibly important decision. This portrays the soft, romantic side Cruise plays, to attract the female audience, whereas the action scenes entice the male audience. This was helped b y Cruises age making him an apt choice for the film.Finally, emphasis is displayed in the way of the trailer narrative to confirm that Cruise is the protagonist in the film.4.2 VANILLA SKY15 years later after the release of Top Gun, romantic thriller Vanilla Sky was released.The word Romantic instantly stands out compared to his preceding films, where his roles took on more action related parts, such as in the films Mission Impossible and War of the Worlds.The films itself is itself a remake of the 1997 movie Abre Los Ojos (Open Your Eyes).Now at the age of 39, the difference in genre seems suitable; to portray the maturity Cruise has developed over time.The TrailerImmediately, the audience will realise that, compared to most other films Cruise has appeared in, the genre in Vanilla Sky is far different.It has a far more relaxed and surreal aspect to it and as the trailer continues, the romantic side is introduced.A clever device the studio uses when creating the trailer is the prese nting of 6 separate words, which sum up the films true light. These words are as follows:1. Life2. Work3. Play4. Hate5. Death6. RealityLife describes the films as a whole, basically concentrating on the life of the role Cruise plays David Aames.Play, cleverly used as an innuendo, links in with the affair Cruise takes part in, and then associating cleverly with the words Hate, Death and finally Reality. The latter word is yet another reminder of the surrealism of the film.5 FINAL ANALYSISIn general, I believe Cruises career has been a path of ups and downs. His life outside movies brought controversy with his multiple marriages, and stories of his love for Scientology.As with most actors and actresses, he had a big break, for Cruise, being in 1986 in the film Top Gun. From then on his fame took a high, with several big hit films, starring him, being released. Over time however, his fame somewhat faltered and shrunk.The infamous Oprah scene brought about some of this disapproval in hi s self-publicity stunts.Overall, I think that Tom Cruise has led the usual Hollywood life of fame and fortune and some unfortunate events of which he will probably wish to forget.His acting brought his true fame from the start, and tradition was only to be carried on by his publicity stunts. Yet I believe there are still some uncovered truths about this iconic actor, yet to be discovered. Undoubtedly they will be one day.

Brand Media Strategy for Integrated munications Planning

Integrated marketing munication is important for irrespective of the kinds of panies such as small sized panies and the multinational panies. However, the mode of munication differs in some regards. This is because of the fact that every promotional mode does require high-end investments, which is not feasible to every organization. Another point is that different panies have different levels for the same promotional mode, which is mainly because of their global presence that pels them to approach the market differently. Irrespective of the kinds of the munication campaigns, all the panies have some similarities, which is the usability of some mon campaigning mediums such as traditional and non-traditional modes (Ang 2014). The chosen product for this assignment is â€Å"Samsung Galaxy S6†, which is set to be presented in this assignment as a product for undergoing the market munication planning. The reason to choose Samsung Galaxy S6 is the dominance of the previous offering of the same series. However, the overwhelming success, which the Samsung pany had ever fetched with the Galaxy S3, was never repeated. Some of the recent offerings of the series felt miserably in petition from some other petitors such as Sony and HTC. The recent offerings of the same series such as S4 and S5 could not sustain the same performance as done by the S3. This is because of the fact it b es important that the pany does overwhelming promotion of the product, so that, it catches the minds of users (Belch et al. 2014). The main purpose of this assignment is to analyze the existing market situation of galaxy S6. Moreover, this assignment is set to provide some effective medium of promotions to help the brand dominating and recapturing the minds of customers even more than before. After the launch of the product, it has already steered the market with a sheer selling of approximately around 55 millions of unit’s sales. During the first three month of the launch of the product, it has already boosted the market share of the pany; however, it is finding stiff petition from some other petitors such as Iphone6 and HTC. Samsung is facing a direct petition from the Apple’s Iphone6 in respect to the cost of the product. The pany has always performed exceptionally well on paper when it es to the power packed inbuilt features. However, it fell short of every Apple’s product of the same generation when it es to the overall performance of the product. This is one such reason, which has kept Samsung engaged for producing something bigger than before and outplays its biggest rival Apple’s Iphone. The parative study of Galaxy S6 does very well indicate towards a fact that the irrespective of the kinds of offerings of the product is unmatchable fr om other. However, rest depends on the actual market responses and the customer’s feedbacks. The market petition is fierce because of the fact that both the Samsung and Iphone do brig their flagship handsets every year on a regular basis. However, this is also an undeniable fact that the market share of Samsung Smartphones has witnessed a dip of 57% whereas Apple has witnessed a rise of approximately around 40% (Inquirer, 6, Latest, & read, 2017). The main objective behind integrated market munication is to grab a maximum awareness of customers. Moreover, these marketing munication modes have now b e widely used tools for the irrespective kinds of panies. Nevertheless, the quality of integrated marketing munication does produce a resonant effect on the market. This is done by means of several promotional modes, which are highly important for generating the spaces in the market. Nevertheless, the main objective behind the integrated marketing munication tool is to capitalize a pre-release dominance on the market and cash on the hyped curiosity. This is very effective in making huge unit sales in the initial few days after the venturing of the product (Blakeman 2014). Another objective behind the integrated munications modes is the enhancement of brand appeal, which helps in generating enough buzz in the market. This helps the brand in providing a stiff petition to the other petitors in the market. Samsung has the same objective with the Galaxy S6 as they want to capitalise the minds of consumers to give its product enough of spaces to fill this gap with some gigantic unit sales. The planning for the integrated marketing munication would be to pronounce the effect of the product by giving it some modification to receive the attention and support the brand with some good sales (Boone and Kurtz 2013). At present, the product is lagging behind to its biggest rival Iphone6 and Samsung is finding no solution to outclass the presence of Iphone in the market. This is indeed very difficult to re-establish the buzz among the customers about an existing product but this is how integrated marketing munication works. Integrated marketing munication is a good weapon for panies before the launch of the product; however, it continues to provide beneficial ou es to its inhibitors. The execution of integrated marketing munication is to support the launched product with some innovative ideas to support its growth before the ultimate fall in graph happens. Following are two most important objectives behind an Integrated Marketing munications (Lin 2012): The best way to conduct the planning of the integrated marketing munication would be to use the Percentage of Sales method, which is widely used across most of the big multinational panies. This method includes the usage of the percentage of the past sales, which is the generated revenue. However, it is entirely up to the pany that how they plan for the usage of percentage. They can take percentage from the profit generated by some other products or they can also take percentage of the past sales of the same product. Following are some of the considerations, which managers can make before making decisions on ways to take percentage from the generated past sales (Percy 2014): Following are some of the examples, which show the advantages of using the Percentage of Sales method for planning the budget for the integrated marketing munication (Rogala and Kaniewska-S?ba 2013): However, the method has some disadvantages as well, which are as follows (Schultz, Patti and Kitchen 2013): The chosen mode for the integrated marketing munication is the Advertising and the Public Relations. However, it is very important to appropriately allocate the budgeting to the different kinds of integrated marketing munication modes. The chosen method for the integrated marketing munication is the Percentage of Sales Method, which makes this important for the planning team that they allocate minimal budget to the advertisements. This is because of the fact that the proposed method for the integrated marketing munication is best productive with the lower expenditures on the advertisements costs. The advertisement itself contains several of domains, which needs the allocation of budget but to a minimal degree. The advertisement may include but not limited to the factors mentioned such as printing, direct mailing, broadcasting and outdoor expenses. The budget may include several factors such as media costs, ads creation costs and conducting research to evaluate the success of the plan ning. Some of the panies do often pay approximately 15% of the costs involved in the purchasing of media to the advertising agency; however, some pay a set free. Nevertheless, some might also plan the advertising internally by hiring some copywriters and graphic designers on a contractual basis. They can efficiently handle the advertisement works. Hiring graphic designers and copywriters on a contractual basis looks very preferable choices for the chosen method, as the chosen method does not allow any higher expenditure on the advertisements (Shimp and Andrews 2012). Allocation of budgeting in PR involves the expenditures on all the necessary ponents of the PR activities. It includes the relationship making with the member of media through different functionalities such as press releases, free samples and media days. Some PR may also include the running of promotion such as conduction of a cause-marketing campaign. Some other effective ways to generate PR is to donate some funding of the pany to some of the non-profit organizations in the name of charity works and sponsoring for different kinds of sports (Thorson and Moore 2013). To develop an integrated marketing munication for Samsung Galaxy S6, it is required to follow some necessary steps that are widely important for the program. Following are some of the steps; which can be used to develop the integrated marketing munications for Galaxy S6: There are different modes of marketing munications available; however, it is necessary to identify the best possible and feasible modes of marketing munications. Different kinds of marketing munications are such as advertising, social media and sales promotions. However, in the development of marketing munication for the galaxy S6, it is best feasible to stick to the two most widely used and effective tools such as advertising and PR for the marketing munication. The advertising mode is selected as it consumes less expenditures and best feasible to the Percentage Sales method of Budgeting. The advertising mode of munication is controllable and can be reduced to lower expenditures on hiring some copywriters and graphic designers on a contractual basis.  Ã‚   PR is another very important aspect in developing the marketing munication strategies for a product. This is nothing but a close interaction with the media personals. This is one of the easiest ways to interact with media and mu nicated indirectly to the targeted customers. This is also useful in promoting products in media shows, which is very useful for highlighting the newly added features in the existing product. This helps increase the curiosity level in customers to some extents as they are being promised to get more out of the box (Yeshin 2012). The development of advertising can be done by hiring some copywriters and graphic designers on a contractual basis. They are cost-effective, which is important, as the chosen method is Percentage of Sales method. Some of the panies do spend a lot of amount on the expenditures; however, to Samsung Galaxy S6, it is best suited to stick to the hiring of required personal. This is cost-effective as well as deeply controlled approach, which provides firm support to the development management team. The development of PR can be done by making some investments on scheduling some interactions with media personals. However, the interactions should be monitored at regular intervals to check the profitability of the implemented program. This is enormously important as the measurement saves from over budgeting and unnecessary expenditures (Percy 2014). This is very important as the campaigning of different programs and relevant expenditures would be only helpful if these stunts are relevant to the customer’s needs. This is also necessary in saving the over budgeting. The different kinds of integrated marketing munications do only provide some ways to interact with customers, it never guarantees of success, which entirely depend on the customer’s perceptions. This is why it is very important to know the requirements of customers to best utilize the different kinds of munication modes. For example, if customers are wanting something on the display part of the screen and the pany unanimously came to a conclusion without having any thorough research on the problem and presented some other new addition to the existing offerings. This would simply be wastage of money and constraints on the management team. The development program would also be affected. It would be a total loss of budgeting, physical labours and time (Lin 2 012). The implementation of the chosen modes of campaigning should be done in accordance to the actual requirement of the customers. The advertisement in particular needs to be attractive and full of useful messages conveying the flow of changes in the existing offerings. This is very important in saving the campaigning from any kinds of failure. The PR related activities does not need any charming presentation, as quality is more important than just the words. The interaction with the media personals would be to show the highly incremented gratitude to their requirements and the counter actions from the pany. The message needs to be clearly delivered at the time of interaction with the media personals (Percy 2014). The evaluation and monitoring of the proposed marketing munications is very important to help pany save from unnecessary expenditures and over budgeting. This is because of the fact that a continuous evaluation is mandate to bring the maximum profitability to the selected product by implementing chosen IMC. Following are some of the ways, which are extremely helpful in evaluating the ou e of the implemented IMC program (Young 2014): KPIs are extensively useful in measuring the ou e of the proposed campaigning for the enhancement of existing sales of the Galaxy S6. The evaluation can be made by measuring the success of both the program on a scoring scale to check the level of success such as customer feedbacks with numbers of positives or negatives responses and the publishing media news, which help check the reflection of campaign on the media personals Return on investments is another method to check the profitability of the campaigning as it is a long term evaluation method, which would give results only when the units sales of the product are increased The first point of r mendation is related to the pricing of the galaxy S6, which is very much manageable than incepting some new features in the product. This is probably has b e a popular trend among the different Smartphone panies. This help grab and turn the attention of customers into their favour. A high number of populations living in the world do prefer a reasonable pricing tagged to the top-end offerings. Samsung has also mitted the same thing but their price reduction is not that much low, which could pete with some other brands such as Lenovo. However, the highlighted problem was related to the severe petition with the Iphone6, which means that a price reduction would certainly influence and change the perceptions of a group of customers that has less priority to high-end pricing. However, it would not help pany in winning the hearts of premium customers, as they have more concerns for quality product and less regards to the pricing. Indeed, the quality of Galaxy S6 is not poor but it is not as good as Iphone6. Integrated marketing munication is helpful in making some useful revenues; however, it is only an alternate solution, which could enhance the profitability of a venture to some extent. Organizations need not depend entirely on the integrated marketing munication campaigning as the quality of the product matters the most. However, the importance of marketing munications can never be ignored as it adds some important values to the credibility of the products. Ang, L., 2014.  Principles of integrated marketing munications. Cambridge University Press. Belch, G.E., Belch, M.A., Kerr, G.F. and Powell, I., 2014.  Advertising: An integrated marketing munication perspective. McGraw-Hill Education. Blakeman, R., 2014.  Integrated marketing munication: creative strategy from idea to implementation. Rowman & Littlefield. Boone, L.E. and Kurtz, D.L., 2013.  Contemporary marketing. Cengage learning. Inquirer, T., 6, S., Latest, I., & read, M. 2017. Samsung sheds market share as the Galaxy S6 fails to challenge Apple's iPhone 6 | TheINQUIRER. https://www.theinquirer.net. Retrieved 1 May 2017, from https://www.theinquirer.net/inquirer/news/2422775/samsung-sheds-market-share-as-galaxy-s6-fails-to-challenge-the-iphone-6 Lin, T.L., 2012. The Sparks When Integrated Marketing munications Meets Word-of-Mouth Marketing and Experience Marketing.  New York Science Journal,  5(5), pp.70-85. Percy, L., 2014.  Strategic integrated marketing munications. Routledge. Rogala, A. and Kaniewska-S?ba, A., 2013. Internal munication as a marketing munications tool. In  13th International Marketing Trends Conference, pod red. Franà §oise CONCHON-Pary?: ESCP-AEP European School of Management. Schultz, D., Patti, C.H. and Kitchen, P.J., 2013.  The evolution of integrated marketing munications: The customer-driven marketplace. Routledge. Shimp, T.A. and Andrews, J.C., 2012.  Advertising promotion and other aspects of integrated marketing munications. Cengage Learning. Thorson, E. and Moore, J., 2013.  Integrated munication: Synergy of persuasive voices. Psychology Press. Yeshin, T., 2012.  Integrated marketing munications. Routledge. Young, A., 2014.  Brand media strategy: integrated munications planning in the digital era. Springer. With a decade's experience in providing essay help,

Unit IV Assessment#2 Sick Building Syndrome Essay

Unit IV Assessment#2 Sick Building Syndrome - Essay Example The agents coagulate in the rooftops and walls and people end up inhaling the particles in them (Wargocki et al., 2000; pg. 72). The biological contaminants inhibit respiratory activities thus causing SBS. SBS has been associated with several symptoms. The major symptom is a feeling of acute discomfort that results from throat, nose, and eye irritation, headaches, sensitivity to stenches, dizziness, fatigue, dry and/or itchy skin, and inability to concentrate. The occupants also have trouble in breathing, an inordinate feeling of weariness and tiredness. These symptoms fluctuate from person to person depending on the degree of exposure to the contaminants and the type of SBS (whether type 1 or type 2) (Gurjar et al., 2010; pg. 121). Though the symptoms are increasingly becoming prevalent due to occupants spending most of their time indoors, no medication for SBS has been discovered. The long lasting solution to SBS is improving the building techniques to improve structures and make them less problematic (Wargocki et al., 2000; pg. 104). This is attained by ensuring that buildings are fitted with ventilators and chimneys that absorb the contaminants and allow inflow of fresh air. The number and efficiency of HVAC ventilations should be improved. However, the short term and immediate solution to SBS is leaving the building (Gurjar et al., 2010; pg. 120). Those affected by SBS report feeling better after leaving the building, to acquire fresh air. Gurjar,  B.  R., Molina,  L.  T., & Ojha,  C.  S. (2010).  Air pollution: Health and environmental impacts. Boca Raton, FL: CRC Press. Retrieved from